So I'm writing this on my phone, a feat once thought unimaginable by hunched over ancestors who would probably bash said phone with a log should they come across such a thing.
This imagery demonstrates my point that I shall be making shortly. Shortly like now, technology advances. We've come out of the stone age so far that I can watch a 720p streaming video on my phone while watching the little blue arrow that is me move slowly southward via CTA train with magical GPS.
Why do television rating systems still focus on an increasingly antiquated means of gathering (now grossly inaccurate) data on viewing audiences?
Either less people are watching TV (given the Super Bowl's 111 million viewers, I find that unlikely) or people are simply *watching TV differently* i.e. via devices like the one I have in my hands. Devices that cannot be tracked and counted by a Nielson box, but that can in fact be tracked and counted if aforementioned system was updated to reflect growing changes in technology and society.
Why am I making this point? 38 shows were canceled this season. I watched a few, but obviously not all. The few I watched were quite good, so I'd wager the rest were at the very least decent. Yet, they are canceled. Why? Ratings. Ratings which refuse to reflect the fact these shows are in fact finding audiences, probably broader then they imagine, via other means then the set in their living rooms.
Something to consider dear p0pcultists.
~V
